premium ad inventory

The IAB has a new framework for AI attribution; what does “premium” TV mean, anyway?; and the ups and downs of Claude’s new usage policies.

The programmatic ecosystem is so complex and opaque that bad actors are able to game the system to fund hate and social harm. Now, advertisers are getting more concerned about funding harmful activity through ad fraud and high-velocity disinformation within social and programmatic ecosystems, writes Sarah Bolton, EVP of business intelligence at Advertiser Perceptions.