For 2012, A Shift Towards The Marketer's End-To-End Solution And More Says Microsoft's van der Kooi
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Rik van der Kooi, Corporate Vice President, Advertiser and Publisher Solutions Group for Microsoft, offers his […]
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