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»predictions 2012

For 2012, A Shift Towards The Marketer's End-To-End Solution And More Says Microsoft's van der Kooi

The 2012 version of the AdExchanger.com "predictions" piece comes with a twist as a selection of industry execs offer their thoughts on the following question: "What's going to happen next year in advertising that hasn't happened before? And why?" Rik van der Kooi, Corporate Vice President, Advertiser and Publisher Solutions Group for Microsoft, offers his... Continue reading »
by AdExchanger // December 19th, 2011 //
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