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»Precision Market Insights

Verizon Has Given The Zombie Cookie A Kill Switch

Verizon’s zombie cookie is now killable. In a development initially reported by The New York Times, the telco will allow its users to opt out from what the privacy community and a censorious media referred to as a “zombie cookie.” Previously, there was no way to opt out of Verizon’s persistent tracking mechanism. Users could opt out of having... Continue reading »

by Allison Schiff // January 30th, 2015 //
»
Is Verizon Burying Its Header In The Sand? Privacy Concerns About The ‘Zombie Cookie’ Abound

A tracking mechanism that won’t die, even when a user actively opts out? That’s one tough cookie. Privacy advocates are turning up the heat on Verizon Wireless again with a flurry of reports decrying what’s become popularly known as the “zombie cookie,” a unique ID header developed by Precision Market Insights, the carrier’s data-driven and... Continue reading »

by Allison Schiff // January 20th, 2015 //
»
Can You Identify Me Now? A Deep Dive On Verizon’s Data Practices

Verizon bills itself as a triple threat. It’s got mobile, it’s got television, it’s got broadband. And those three channels form the foundation for a deterministic data cocktail that Precision Market Insights (PMI) – Verizon’s addressable advertising division – is tapping to power Precision ID, the carrier’s answer to the ever-elusive mobile cookie. When Verizon... Continue reading »

by Allison Schiff // October 9th, 2014 //
»
 

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