The Trade Desk’s OpenPath Is One Of Freestar’s Top Demand Sources
After adopting OpenPath, Freestar pubs now see 3x higher inventory fill rate from The Trade Desk demand and 27% higher programmatic revenue from these buyers.
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The IAB Tech Lab Is Launching A Server-Side Solution For Programmatic To Bypass Bossy Browsers
Why should browsers get to control publisher monetization? That’s the question the Tech Lab is aiming to answer with the release of an open-source framework for server-side ad management.
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Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?
Industry experts weigh in on Forbes’s MFA subdomain and why ad verification tools still regularly fail to flag some instances of alleged SIVT.
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AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference?
Here are the pros and cons of client-side and server-side header bidding, and some typical use cases for each.
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Freestar CEO Kurt Donnell Details Acquisition of Google AMP Monetization Specialist
Ad management solutions provider Freestar announced Wednesday that it acquired UK-based Google AMP monetization company Triple13. Terms of the deal were not made public. However, in a conversation with AdExchanger, Freestar CEO Kurt Donnell disclosed that the deal was fully funded from Freestar’s balance sheet. Freestar will be adding all 15 of Triple13’s employees to […]
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OPINION: The Sell SiderPrebid Is The Key To Unlocking The Cookieless Future For Publishers
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rich Calkins, Director of Product Management for OpenX. Publishers are right to be worried about the impact that third-party cookie deprecation in Chrome will have on their programmatic revenue. In 2019, Google ran a study […]
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