Publisher SaaS Has Another Go; Can Roundel Escape Near-Earth Orbit?
Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising powerhouse?
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Office Depot Sued Over Bogus Sale Prices; Will Marketers Ever Admit That YouTube Is TV?
A class-action lawsuit takes Office Depot to task for deceptive pricing and ads; YouTube is taking over TV, but brands may be missing out; and advertisers weigh in on which marketing trends are worth the hype.
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How Soda Brand Poppi Is Quenching Its Thirst For Closed-Loop Attribution
Attempts to measure the impact of digital ad dollars on physical sales often fall flat. Blame it on retail data silos, says Graham Goeppert, VP of digital commerce and media at probiotic soda brand Poppi.