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»political programmatic

Why The Open Exchange Isn’t Always Ideal For Political Buyers

Despite the advantages of programmatic buying, political advertisers hoping to go beyond the giant walled gardens owned by Facebook and Google see real challenges with the system. Those challenges include inventory scarcity, placement transparency and auction dynamics that don’t match up with brand spenders. Publishers who are hankering for political ad spend don’t always have... Continue reading »
by James Hercher // March 29th, 2016 //
»

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