• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»philippe dauman

Twitter, Viacom And WPP Adapt To The Changing Face Of Content Consumption

In a wide-ranging panel at Cannes, CEOs Dick Costolo (Twitter), Philippe Dauman (Viacom) and Martin Sorrell (WPP) discussed the evolution of rich media consumption on mobile devices and why marketer investment in mobile video does not yet match consumer demand. Sorrell, who opened the panel by stating WPP spends $750 million with Viacom (said Dauman:... Continue reading »
by Ryan Joe // June 20th, 2014 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • NBCU And Innovid Collaborate On Ad Quality Controls For Peacock
  • Forget About Ad Tech, The DOJ's Antitrust Lawsuit Against Google Zeroes In On Search
  • CTV Measurement Is Doomed Unless Google, Roku, Apple And Amazon Collaborate
  • Facebook Accelerates Plans To Go Bidding Only For Audience Network Due To Coming IDFA Changes
  • Vista Equity Partners CEO Nabbed For Tax Fraud; IAB Europe's TCF Disputed In Belgium
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved