PebblePost, a startup pioneering programmatic direct mail, said Tuesday it had secured a $25 million Series C funding round to integrate with the existing programmatic ecosystem. The new investment was led by Advance Venture Partners and brings PebblePost’s total funding to almost $50 million. PebblePost works by retargeting online browsers with direct mail offers, so […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. In the mid-’90s, Marita Scarfi was working as an accountant but wanted in on nascent the internet economy. After a period of networking, she landed at digital agency Organic, where over the course of 17 years she rose from controller to CEO. After a stop […]
As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interacts. The luggage manufacturer and retailer Tumi last year started working with PebblePost, a startup that connects website cookies to home addresses to automate retargeting via direct mail, and found 96% of the sales driven by […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Solomon, vice president of product at PebblePost. If a marketer tells you he has mastered summing up total campaign conversion rates across all channels, I have a bridge to […]
PebblePost on Tuesday announced a $15 million Series B funding round to expand its programmatic direct mail offering. RRE Ventures joins as the startup’s lead investor. PebblePost takes in CRM data and tags a brand’s website, matching visitors to home addresses in its own database and against third-party onboarders. Seventy percent of site traffic can […]
The ad tech community has taken its strategies to legacy marketing channels before – billboards, radio, point-of-sale systems and even linear TV. Now add direct mail to the list. PebblePost launched publicly and revealed a $3 million seed round on Tuesday. CEO Lewis Gersh hopes to bring real-time analytics to direct mail campaigns for the […]
