:

ARCHIVE FOR:

PayPal Ads

Commerce

Even PayPal Ads Has Its Own ID Now

BY James Hercher// April 27th, 2026

If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base.
Commerce

PayPal Finds A New Transaction Pool With Retail Media

BY James Hercher// October 22nd, 2025

PayPal Ads is continuing its new product announcement whirlwind with news that it’s partnering with the commerce media startup Rokt to bring non-endemic advertisers to some PayPal and Venmo post-payment pages.