“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. With the rapid growth of header bidding, publishers are now employing many supply-side platforms (SSPs) and demand sources in their technology stack. This benefits publishers, […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. With all of the talk of header bidding and now header bidding wrappers, it’s clear that most publishers are moving forward in this space in […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. We’ve all been talking about it for years, but now by combining the right technology with the right approach, I believe that the promise of […]
