Paris Olympics

The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the Games, according to data NBCU shared with AdExchanger earlier this week. And agencies are seeing good results.

Actors, musicians, dancers and comedians vouched for the value of NBCU media in between flashy performances and trailers during the programmer’s TV upfront. But about advertising, NBCU execs barely made a mention.