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»Parachute CMO

Parachute: How The DTC Bedding Brand’s Marketing Is Growing Up By Branching Out

Once upon a time, direct-to-consumer startup Parachute sold high-quality sheets online, touting efficiencies by cutting out middlemen. Five years later, Parachute sells sheets, towels, mattresses, bathrobes and baby blankets to consumers online and in five stores on each coast. “Bedding was a vehicle to gain customer trust, but it was never the end goal,” said... Continue reading »

by Sarah Sluis // February 25th, 2019 //
»
 

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