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»Overmore

We Need To Talk About First-Party Data – Because It Doesn't Belong To You

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robin Caller, CEO and founder of Overmore Group. Fair warning, this essay is a bit of a rant. I mean no harm to any promoter of ad tech, martech, clean rooms or... Continue reading »
by AdExchanger Guest Columnist // April 14th, 2021 //
»
Robin Caller, CEO & founder, Overmore
How To Fix Our Broken Approach To Privacy Protection Regulation

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robin Caller, CEO and founder of Overmore. GDPR and CCPA are still relatively new regulations, although the former was at least 10 years in the making. A lot of work, time,... Continue reading »
by AdExchanger // February 16th, 2021 //
»
 

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