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»Operative Compete

Scout Rewrites Its Programmatic Playbook

The football site Scout attracts avid fans who congregate en masse during the season but spend the offseason elsewhere. That seasonality adds complexity to Scout’s advertising sales business. Scout employs a small sales force on the direct side, focusing on custom integrations and some display. Most advertisers buy direct in-season. It sells the rest of... Continue reading »
by Sarah Sluis // October 25th, 2016 //
»
 

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