Agencies Are Not Pitch Perfect; Magnite (And Everyone Else) Bets On Agentic
WPP CEO Cindy Rose recently criticized the rise of “CEO handshake” account wins. Plus: Magnite reported a 20% year-over-year ex-TAC revenue increase to $200.6 million in Q3.
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OpenAI Foists Creative ‘Enhancements’ On Advertisers; Now The News Is Partnering With Sportsbooks
OpenAI will automatically update existing ads with what it calls “creative enhancements” starting Oct. 30 – unless advertisers opt out. Plus: Gambling sponsorships are coming for the news.
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Tokenizing Tokens; In OpenAI We Trust?
Big agencies wrestle with offsetting the rising cost of token consumption. Plus: OpenAI shared policies on how brands can apply ad credit to campaigns.