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»online

Twitter Follows Facebook Into Offline Conversion Tracking For CPG Clients

Twitter is letting CPG advertisers link their 'Promoted' ad placements to offline sales, courtesy of Datalogix. The offering has strong echoes of Facebook's year-old POS conversion-tracking relationship with Datalogix. Twitter has already run tests with 35 brands using the “offline sales lift” feature  to weigh the impact of online engagement with in-store transactions. Advertisers include... Continue reading »
by Kelly Liyakasa // August 8th, 2013 //
»

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