• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»online

Twitter Follows Facebook Into Offline Conversion Tracking For CPG Clients

Twitter is letting CPG advertisers link their 'Promoted' ad placements to offline sales, courtesy of Datalogix. The offering has strong echoes of Facebook's year-old POS conversion-tracking relationship with Datalogix. Twitter has already run tests with 35 brands using the “offline sales lift” feature  to weigh the impact of online engagement with in-store transactions. Advertisers include... Continue reading »
by Kelly Liyakasa // August 8th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Omnicom’s $20M Spotify Buy Proves Better Measurement Draws Big Brands To Podcasting
  • Here’s How Facebook, Google And Amazon Are Tackling CCPA Compliance
  • Button Unveils New Capabilities, As Affiliate Marketing Finally Advances
  • Nielsen To Cut 3,500 Jobs And Exit ‘Non-Core Businesses’
  • Nielsen Builds Media Planning Tool For Agency Data Platforms
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved