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»OmniVirt

VR Is More Than A Flight Of Fancy For Cathay Pacific

Virtual reality still has much runway to travel before it lands a permanent spot on the media plan. It’s niche. But for brands like Cathay Pacific, VR content is just the ticket to engage consumers in a new and unexpected way, said Robecta Ma, VP of marketing for the Americas at the Hong Kong–based airline.... Continue reading »
by Allison Schiff // September 25th, 2018 //
»
Programmatic VR? That’s Where OmniVirt Is Looking To Play

Virtual reality may have a way to go before it hits mass scale, but it’s just had a big week. Last Tuesday, Google unveiled Daydream View, its lightweight, low-cost answer to Oculus Rift, and announced its Daydream View-compatible Pixel smartphone. And on Thursday, Facebook followed with its own series of announcements at the Oculus Connect... Continue reading »
by Allison Schiff // October 11th, 2016 //
»

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