Omnicom IPG

Omnicom revamps its revenue reporting; Amazon will now charge for access to its Selling Partner API; and brands seek sponsorship deals with all sorts of social creators.

Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of this year.

Whatever your take on the FTC’s oddly conditional green light for the Omnicom/IPG merger, one thing’s clear: The agency is being more active than expected.

Going For The Cinematic Effect; Do The Youngs Shop Google?; X Marks The Spot