This is the second in AdExchanger’s “Meet the CDPs” series. Read other interviews mParticle, Amperity, Segment, ActionIQ, Lytics, Bluecore and Microsoft. A customer data platform is about a lot more than simply combining data. The real promise of a CDP is analytics, said Omer Artun, chief science officer at Acquia, a SaaS digital experience platform owned... Continue reading »
