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»ocean fine

Brands Are Probably Paying Multiple Times For The Same Data

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ocean Fine, senior vice president of sales and demand at Factual. What if you found out you were paying for your cell phone data plan twice every month but didn’t know it?... Continue reading »
by AdExchanger // February 27th, 2020 //
»
Until We Fix Location Data Inaccuracy, We Will Never Close the Mobile Spending Gap

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ocean Fine, vice president of agency and strategic partnerships at Factual. The ability to leverage location data – not just to launch targeted advertising campaigns, but to learn about an... Continue reading »
by AdExchanger // July 28th, 2017 //
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