Political Buyers Should Warm Up To CTV This Election Season
While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting.
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DOOH Could Remain A Small Slice Of The Ad Market If It Doesn’t Prioritize Performance
Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against performance to a media channel that straddles the online and offline worlds.
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Netflix Verification Hits The Market; The Metaverse Has Already Lost Its Shine
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Verified Love Triangle When Netflix jumped into ad sales, it promised to include ad verification through both DoubleVerify and Integral Ad Science. And so it came to pass. On Monday, DV and IAS both released their verification solutions for Netflix inventory. Considering […]
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Agencies Aim To Do Everything Everywhere All At Once In 2023
In the face of persistent economic uncertainty, marketers are simultaneously hustling to satisfy quickly changing consumer appetites and striving to squeeze the value out of every last marketing dollar. Not to mention needing to adopt full-funnel marketing approaches and allocate spend to channels as flexibly as possible.