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Daily News Roundup

Temu Ad Spend Goes To De Minimis; The Calm Before The Q2 Storm

BY AdExchanger// April 16th, 2025

Temu’s US ad spend grinds to a halt; Publicis posts a strong Q1; and creative personalization tech is back in vogue.
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- Arthur Sadoun
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data and analytics

Power Digital Scoops Up Marketing Consultancy Sproutward

BY Hana Yoo// February 2nd, 2023

Growth marketing firm Power Digital has acquired marketing consultancy Sproutward to strengthen its data and analytics chops. The acquisition is Power Digital’s fifth in the last four years.
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Social Media

Polar Spins Off Its Programmatic Buy-Side Business Into A New Company Called Nova

BY Allison Schiff// March 15th, 2021

Bucking the consolidation trend, creative ad tech company Polar is spinning out its buy side-focused programmatic offerings into a standalone business. The new entity, called Nova, launched on Monday with Polar CEO Kunal Gupta as its chief exec. Gupta will serve as CEO of both Polar and Nova with Leah Malone as CRO and GM […]
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