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»non-profit marketing

How Truth Initiative Uses Data To Save Lives

Youth smoking stands at a record low of 7%. The rate was more than triple that number when Truth Initiative, the nonprofit aimed at stopping teens from taking up smoking, was founded in 2000 with money from the US’s settlement with tobacco companies. The nonprofit was among the first to use data in the way that... Continue reading »
by Sarah Sluis // August 1st, 2016 //
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