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»Nielsen OCR

Nielsen Reiterates Commitment To Digital During Q3 Earnings

We live in a world of media fragmentation, said Nielsen CEO Mitch Barnes during the company’s Q3 earnings call. And Nielsen, which reported Q3 revenue of $1.6 billion, a YoY increase of 13.3% (excluding its recent acquisitions of consumer research company Arbitron and market research firm Harris Interactive), wants to help measure it. Net profits, however, continued their slump from last... Continue reading »
by Allison Schiff // October 23rd, 2014 //
»
Advertisers Need Measurement Before They’ll Invest In Connected TV And Mobile Video

Consumers may spend a lot of time watching video on over-the-top devices and mobile, but advertisers still haven’t invested heavily in those areas. While panelists throughout Advertising Week in New York City agreed that the development of measurement techniques will help close that gap, device fragmentation complicates these initiatives. Still, connected TV makers and distributors... Continue reading »
by Kelly Liyakasa // October 2nd, 2014 //
»
TubeMogul Gets The Nielsen Mobile OCR Stamp Of Approval

Who cares where a video runs? As long as an advertiser can accurately measure that video’s reach, the question itself becomes somewhat moot. And now that video demand-side platform (DSP) TubeMogul is, as of Friday, in the fold as a certified Nielsen mobile Online Campaign Ratings (OCR) partner, that question also becomes less relevant for... Continue reading »
by Allison Schiff // September 5th, 2014 //
»
Nielsen, comScore At A Cross-Screen Measurement Crossroads

As the growing number of smart TVs and connected devices cause further fragmentation, de-duped cross-platform measurement has become the media planner’s imperative. Nielsen and comScore are answering the call by beefing up digital video and mobile integrations in their respective media measurement tools. Nielsen since 1950 has been inextricably linked to TV audience measurement, claiming access... Continue reading »
by Kelly Liyakasa // May 12th, 2014 //
»
As Digital Video And TV Converge, Measurement Questions Loom

Industry insiders worry that as digital video and television converge, one will cannibalize the other in terms of media allocation. Not necessarily so, said Scott Ferber, founder and CEO of video ad platform Videology, during a panel the company hosted Wednesday. Ferber shared research commissioned by Videology and conducted by Forrester Research revealing that 70%... Continue reading »
by Kelly Liyakasa // April 9th, 2014 //
»
For Facebook, Measuring Across Devices And Apps Is A Huge Focus

Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Graham Mudd, the company's director of advertising measurement for North America, described aspects of the company's approach to AdExchanger at the IAB’s Mobile Marketplace conference. “We believe the future of marketing is being able to find specific consumers... Continue reading »
by Judith Aquino // April 8th, 2014 //
»
Among New YouTube Chief’s First Challenges, Addressing Measurement

Google’s shift of ads and commerce chief Susan Wojcicki Wednesday to SVP of YouTube, which has 20.5% stake in the US video ad market, and which eMarketer estimated had $5.6 billion in gross ad revenue last year, comes at a critical time for the online video platform. With Wojcicki’s appointment, Salar Kamangar, SVP of YouTube... Continue reading »
by Kelly Liyakasa // February 5th, 2014 //
»
Aiming Solely At Major Publishers, LiveRail's Programmatic Impressions Doubled In 2013

At a time when most of the established video-ad players are looking to serve as marketplaces catering to both buyers and sellers, LiveRail is strictly focused on publishers. The 6-year-old company, which began life as yield optimizer for publisher video inventory, now offers a broader set of supply-side platform tools. Sixty percent of the 4... Continue reading »
by David Kaplan // June 28th, 2013 //
»
 

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