Nielsen Releases Nielsen ONE Ads In The Fight For Its Life
Phase one of Nielsen ONE is finally complete. ONE Ads, the first module of Nielsen’s cross-screen measurement platform Nielsen ONE, will be available starting January 11.
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Nielsen Four-Screen Ad Deduplication
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Nielsen ONE Depends On Nielsen’s Four Screens; Why Retail Media Will Not Be Stopped
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Through The Tube Nielsen has another horse in the measurement race, and this one’s name is Good Ol’ YouTube. Nielsen’s new Four-Screen Ad Deduplication product allows media buyers to compare their reach on YouTube across desktop, mobile, CTV and their linear audiences to reduce […]