Akhil Parekh, Chief Product Officer, Nielsen on Cross-Media Measurement | Cannes 2025
What’s holding back progress in cross-media measurement? Akhil Parekh, Chief Product Officer at Nielsen, explains what needs to shift to make it a reality.
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Nielsen Audience Measurement
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Leveraging the Power of "Real Data" with Nielsen's Matt Devitt, SVP, Head of Advertisers and Agencies | Cannes 2025
How do advertisers measure success in a market they can’t fully see? At Cannes Lions 2025, Sarah Sluis with AdExchanger and AdMonsters sits down with Matt Devitt, SVP, Head of Advertisers and Agencies at Nielsen, to explore how advertisers can benchmark performance against competitors in today’s fragmented, AI-driven media landscape. From unlocking competitive intelligence with […]
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Nielsen: “We Have What It Takes To Be A TV Currency”
The MRC reinstating its accreditation of Nielsen’s national ratings might improve the measurement giant’s standing in the TV currency race.
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Nielsen Asserts Its Place In The TV Currency Crowd
This year, Nielsen plans to start filtering big data into its TV currency – including ACR.
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Nielsen Reorgs And Cuts Units; Is The Duopoly On The Downswing?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shake-Up At Nielsen Nielsen just can’t catch a break. First, Nielsen lost its MRC accreditation. Now the company is undergoing a massive reorg – and some industry folks are worried Nielsen might miss a very important deadline. Nielsen’s revamped measurement platform, Nielsen ONE, […]