news and brand suitability Archives

AI-Driven Scale and Safety: How FOX and Mobian Are Transforming Every Platform - Meagan Myers (VP, Programmatic Strategy and Partnerships, Fox Corporation), Kieran Geyer (Paid Media Manager, Prudential), John Ebbert (Founder, Managing Editor, tipsheet.ai, tipsheet.ai), Jonah Goodhart (Co-Founder and CEO, Mobian)

AI Is Helping Brand Safety Break Free From Blocklists

BY Allison Schiff// October 13th, 2025

Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned frustrating.

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Publishers

Why News Corp Is Both Suing – And Collaborating With – AI Companies

BY Allison Schiff// August 28th, 2025

Publishers like News Corp are walking a fine line—suing AI companies for scraping their work while cutting multimillion‑dollar licensing deals with others.

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OPINION: The Sell Sider

Brands Are Wary Of News – It's Up To News Publishers To Change Their Minds

BY AdExchanger Guest Columnist// August 3rd, 2022

Marketers are often mission-driven. But too often, when informing the public through news and information is of utmost urgency, marketers choose to steer clear not just from bad or hot-button issues, but from all news content entirely, choking off potential revenue for news enterprises and doing a disservice to the public good, writes Dev Pragad, CEO of Newsweek.

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