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  • "I think we need another reorg!"

    Is Agency M&A Just Getting Started?; Speaking The Bot Lingo

    Expect more ad agency holdco consolidation in the next year; people are starting to talk like ChatGPT; inside the weirdness of matching political funds.

  • Google To Pay $17M For 2011 Safari Cookie-Block Override

    Google has agreed to pay $17 million to settle charges it dropped cookies on Safari Web browsers in defiance of the browser’s privacy settings. According to the settlement, from mid-2011 to early 2012, Google rejiggered DoubleClick coding to get around Apple’s default blocking of third-party cookies in Safari. When the charges were first publicized last […]

  • Taking The Measure Of AppNexus At Its New York Summit

    AppNexus can be a tough company to draw a bead on. First, it’s not public and so isn’t required to disclose revenues, profits, or cash on hand. Second, it functions as a marketplace intermediary, sitting between media buyer and seller, and sometimes between other intermediaries. As such it’s not directly measured by the likes of […]