NetBase Quid

On Tuesday, Boathouse launched a product called Narrative Transformation through partnerships with consumer and market intelligence platforms Signal AI and NetBase Quid. The tool helps brands “cut through the clutter, get to the 10 or 15 most important conversations and give actionable insights,” said Boathouse President Peter Prodromou.

Many businesses seek to use trends as springboards to meaningful connections with consumers. This sounds logical in our trend-driven world, but the danger of chasing a fad by mistake looms large. And it threatens to reduce a brand’s hard work to rubble, says Paige Leidig, CMO, NetBase Quid.