Neil Hoyne

It’s a familiar story – He picked up a new pandemic hobby, while finding pockets of time away from small children. For Neil Hoyne, Google chief measurement strategist, being stuck at home meant writing a book. Converted: The Data-Driven Way to Win Customers’ Hearts, was published last month. “The single lesson that pulls through here is that a lot of these changes are easier for companies to realize then what they may suspect.”