How A New MCP Is Helping Advertisers Bet Bigger On YouTube
Pixability’s new MCP-enabled agent integrates Pixability’s proprietary YouTube intelligence and data into client platforms.
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Momentum Commerce
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Amazon Prime Day Was A Sales Success. Now Top Sellers Must Prove It Helped Their Businesses
Amazon Prime Day was a smash hit in terms of sales. Now, many brands must prove that two of their biggest sales days ever were, in fact, worth the cost.
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Real Talk From Netflix On Ads; Amazon Aggregators Are Sitting On Billions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Losing My Religion “I have to ask you about advertising. Otherwise, I won’t be able to leave this room alive.” That was Ben Swinburne, head of media industry research at Morgan Stanley, speaking to Netflix CFO Spence Neumann at the bank’s Tech, Media […]
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Why Amazon Aggregator Thrasio Is Sticking With Ecommerce-Native Experts Over Legacy Vendors
If you aren’t plugged into Amazon news, you may not know about Thrasio. But it’s one of the biggest Amazon brand aggregators. And it’s looking for more ways data sources and data vendors that can assemble a picture for new acquisitions or ways to grow the current portfolio through advertising and analytics.