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»Mobile Marketing Association

The Industry Starts To Rally Around Location Data Accuracy, But It’s A Long Road Ahead

Accuracy is a spectrum when it comes to location data. And because there’s no systematic way to discern between different types of location data, including how granular it is or when it was derived, the buy side is confused and reluctant to spend. “When we ask clients what the stumbling block is for location, they... Continue reading »
by Allison Schiff // November 13th, 2015 //
»
Mobile Conversions Are About 'Connection' And Perfect Timing

With spending on mobile advertising expected to reach more than 29% of total online ad expenditures in the U.S. by 2018, per Forrester Research, it’s incumbent upon advertisers to embrace the notion that tablet and smartphone device usage is tied not only to timing, but consumer preference. “It’s really recognizing that you need to be... Continue reading »
by Kelly Liyakasa // June 28th, 2013 //
»
 

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