Miteno

Western ad tech companies looking for an exit only have a handful of choices. They can IPO like The Trade Desk (not likely), get acquired like Yahoo (slightly more likely), sell to private equity like Marketo or Mediaocean (only an interim solution) or, as is now becoming the trend, find a Chinese consortium with an […]

Beijing-based Miteno Communication Technology is buying contextual ad network Media.net for $900 million in cash.In other words, a Chinese consortium led by a company you’ve most likely never heard of just spent almost $1 billion to acquire an ad tech company you’ve also probably never heard of. It’s a trend we’re going to see more […]