How Molson Coors Keeps Creative Effectiveness On Tap
For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health.
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Max’s Launch Day Suffers Hiccups; Advertisers Consider Caving To The “Un-Woke” Mob
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Max On Tuesday, Warner Bros. Discovery (WBD) officially launched Max, its new streaming service that combines HBO Max and Discovery+ content. But the launch had some technical difficulties. Subscribers complained on social media about the app crashing, streams freezing and difficulties […]
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OPINION: On TV & VideoTwitch’s CMO: ‘As Long As It’s Done Right, Our Audience Is Ready To Engage With Brands’
Twitch is mainly known as a streaming platform for gamers. But what’s a gamer, actually? “The truth is, close to 80% of Americans over the age of 13 self-identify as gamers, and so the term starts to lose some of its meaning,” said Twitch CMO Doug Scott. “People who are into games aren’t solely into […]