Mike Froggatt

But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy developments in 2024. Here are some of the highlights.

The acquisition puts Reddit in a better position to compete with Google, Meta, Amazon and TikTok, which all built or expanded their AI creative generation and optimization tools within the past year.

The most commonly cited rationale for publisher staffing cuts has been marketers’ hesitance to spend on advertising amid persistent economic uncertainty. But publishers’ latest pivot to video and increased competition among digital channels is also likely to blame.