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ARCHIVE FOR:

Michael O’Neil

  • CTV

    E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk’s OpenPass

    BY Alyssa Boyle// June 10th, 2024

    E.W. Scripps becomes the first CTV publisher to adopt OpenPass, The Trade Desk’s single sign-on product for user authentication.

    Tagged in:
    • ad inventory curation
    • E.W. Scripps
    • Michael O’Neil
    • OpenPass
    • programmatic curation
    • Scripps
    • Scripps OpenPass
    • Show-level data
    • show-level transparency
    • signal loss
    • The E.W. Scripps Company
    • the trade desk
    • TTD
    • UID 2.0
    • UID2
    • will doherty

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