MeUndies

The audio advertising market is heating up, and investors are getting in on the action. Audio analytics platform Veritonic announced Tuesday it raised $7.5 million in Series A funding, bringing its total funding to date to $14 million. The company will use the funds to further its audio measurement and attribution capabilities and to grow its engineering and sales staff, said Veritonic founder and CEO Scott Simonelli.

MeUndies discovered a new sales channel on Black Friday: Facebook Live. The underwear company ran a late-afternoon, two-hour event on Nov. 25 complete with a DJ and dance contests. As more people joined, MeUndies unlocked larger and larger discounts. The Live event attracted 13,300 viewers. Those users tallied 5,998 engagements. The Facebook Live audience opened […]