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Measurement

Open-Source MMM Is Having A Moment (And Sorry About The New Acronym)

BY Allison Schiff// August 17th, 2026

Wanna chat with your marketing mix model? Well, open-source tools and AI agents are making that possible.
marketing measurement

As MMM Rides Again, Google Finds Its Place In The Conversation With Meridian

BY James Hercher// April 11th, 2024

Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo. Which means marketing mix modeling is back, baby!