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Media Metrix

  • Comscore has acquired social media-focused audience intelligence platform Shareablee for $45 million.
    Analytics

    Comscore Acquires Shareablee To Boost Its Social Media Measurement

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    Who says television and social media don’t mix? Not Comscore, at least. The TV and digital measurement company announced on Friday that it has acquired social media-focused audience intelligence platform Shareablee for $45 million. “The reason we did the deal is that the customers in our digital business told us they want Comscore to do […]

  • Mobile

    ComScore Beefs Up Media Metrix With Mobile Ad Net Rankings

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    ComScore has added mobile ad network rankings to Media Metrix. The new reporting will be called Mobile Metrix and become part of the overall Media Metrix product suite. Until now, Media Metrix was focused on the desktop side of things, providing info on website audiences, including consumption habits, demographics and cross-site visitation for more than […]