“Ad Agents” is a column written by the agency-side of the digital media community. Greg Hills is platform manager of media trading agency, Varick Media Management. As our industry continues to rationalize the way brands buy advertising, we’ve seen plenty of new companies and products pop up. Some provide solutions to old advertising problems, like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports Q1 There was across the board decreases in overall display ad revenues in Q1 for AOL according to its latest earnings report yesterday. Display ad revs reached $125.6 million in Q1 2010 compared to $143.8 million in 2009. Instituting a scarcity strategy […]
Video ad serving and management company, FreeWheel, announced earlier this week that it had closed a $16.8 million Series C financing round led by Steamboat Ventures. Read more. Doug Knopper, co-founder and co-CEO of FreeWheel, discussed the investment and the company’s product line. AdExchanger.com: What were you looking for in terms of a strategic investor […]
Efficient Frontier announced that it was getting in the demand-side platform game by adding a display media buying component to its paid search buying platform. According to the release, “The new display offering includes real-time bidding capabilities, which is dynamic bidding at the impression level, as well as a proven portfolio approach to optimization.” Read […]
Niel Robertson is Founder and CEO of Trada, a PPC marketing campaign marketplace. AdExchanger.com: What problem is Trada solving? NR: Fundamentally, the problem that Trada is solving is that paid search has become a complex and time-consuming task to do well. For small- and medium-sized businesses (spending between $1,000 and $50,000/mo on paid search) this […]
Russell Glass, CEO of Bizo, discussed the b2b targeting data platform’s new self-service media application to debut later this quarter, MyAds. Read more on the Bizo blog. AdExchanger.com: What keyed your interest in offering a self-serve media business that leverages Bizo data? RG: It’s all about getting our capabilities into the hands of businesses that […]
Aggregate Knowledge announced that it has adopted “BlueKai‘s new server-to-server data transfer technology, which greatly increases the efficiencies in which BlueKai data is transferred and delivered for ad campaign targeting and optimization within the AK Discovery Platform.” Read more. Pascal Bensoussan, VP of Products at Aggregate Knowledge, an audience management and real-time ad optimization platform, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hearst Eyeballing iCrossing Hearst is on the verge of purchasing digital marketing firm, iCrossing, for around $375 million according to Emily Steel and Suzanne Vranica of The Wall Street Journal. The acquisition would come in the footsteps of Dentsu’s purchase of digital marketing firm, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Uncorks Q1 Eric Schmidt was not on the earnings call, but Susan Wojcicki, VP of Product Management was – in fact, that was her first-ever appearance on the quarterly conference call (I think). Display and new monetization efforts were front-and-center. Regarding overall quarterly […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
