Mazda

When Russell Wager joined Mazda North America four years ago as its vice president of marketing, one thing was immediately clear: Digital spend was way too low. The car marketing vet, who previously worked on the agency side, upped spend from 10% to 25%, then 30%. Digital now commands 40% of overall marketing spend. To […]

Campaign briefs are increasingly filled with demands for advanced creative versioning, forcing agencies into closer collaboration with ad tech providers. It’s one of the reasons why Mindshare partnered with dynamic creative optimization platform Spongecell last fall to support a Mazda Rebels campaign, featuring a series of short films profiling engineers and innovators on the cusp of […]