Mars

AI Overviews are even dinging Google Search ads’ traffic; WPP downgrades its earnings forecast; and Google’s AI competitors launch their own web browsers.

Ad industry growth will slow to single-digits next year; consolidation hits the CPG market; and predicting the future of the FTC based on a commissioner’s pitch to the president-elect.

In today’s newsletter: Netflix drops its ad prices to slightly less outrageous levels; X sues GARM, alleging it led an ad boycott for ideological reasons, not brand safety concerns; and how TV manufacturers have laid the groundwork to take ad dollars from streamers and cable.

The acquisition puts Reddit in a better position to compete with Google, Meta, Amazon and TikTok, which all built or expanded their AI creative generation and optimization tools within the past year.

On the heels of the launch of its latest supply-path optimization product, PubMatic posted $55.4 million in Q1 revenue, growing 2% YOY.

Is there a correlation between high attention scores, low emissions scores and business outcomes? To find out, Mars and Nestle-owned Nespresso are testing two new private marketplace (PMP)-based products developed by attention metrics provider Adelaide.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Great Search TikTok has made waves because of its organic traction as a new kind of search engine. People use it to look for stores and restaurants nearby, where to travel, where to stay – you name it. But TikTok hasn’t effectively […]

Breaking: The sizzle reel still has legs. Two thousand attendees at the Association of National Advertisers’ annual Masters of Marketing conference were treated to numerous examples of the genre Friday, as senior marketers from Chrysler, Walmart, MARS and Coca-Cola showed off their favorite TV spots. Repeatedly. But while the raw storytelling power of television remains […]