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»marketing solutions

TransUnion Acquires Neustar In $3.1 Billion Deal With An Eye On Identity

TransUnion has agreed to plunk down $3.1 billion in cash to acquire identity resolution provider Neustar from private equity firm Golden Gate Capital. Neustar was taken private and acquired by a group of investors led by Golden Gate in late 2016 in a deal valued at $2.9 billion – which would make Neustar’s sale to TransUnion,... Continue reading »
by Allison Schiff // September 13th, 2021 //
»
Poised For Mobile Revenue Growth, LinkedIn Looks To Sharpen Ad Targeting

While the media and tech press watch Facebook and Twitter minutely for their respective ad strategies to emerge in a more defined way, professional social network LinkedIn has been slowly growing its ad business through its Marketing Solutions unit. As the company pointed out in a research note released Friday, 72 percent of LinkedIn's revenues... Continue reading »
by David Kaplan // October 12th, 2012 //
»
 

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