As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, marketers’ long-standing obsession with scale is giving way to something more grounded: a push for smarter, actionable, owned data.
Mar tech company Constellation allows companies in highly regulated industries, such as auto, pharma and banking, to launch personalized and compliant assets more quickly.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Wenda Zhou, Head of Media Operations, IPONWEB. When programmatic first started, publishers largely viewed it as another channel they could use to offload remnant inventory and squeeze out more revenue. It wasn’t considered a risk […]
Marketing services and tech M&A activity in the first quarter of 2016 resulted in 187 transactions that generated $8.1 billion of deal value, according to JEGI’s Q1 2016 M&A overview report, released on Friday. More than half of the deal value in marketing services and tech came from the data and analytics subsector ($4.3 billion […]
Hearst Magazines plans to remove its marketing data from silos and bring it to the cloud using Acxiom. Hearst hopes this move helps it bring together siloed customer information. Finding the overlap between Hearst newspaper and magazine subscribers, for example, is a manual process under the current system. “If a customer engages with us in one […]
