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Marion Sayre

  • Comic: Stop Setting Money On Fire
    Daily News Roundup

    What The CMA Has To Say About The Privacy Sandbox; The Cookie’s Loss Is MMM’s Gain

    BY AdExchanger// April 29th, 2024

    In today’s newsletter: The CMA outlines plans to fix competitive concerns in Google’s Privacy Sandbox; media mix modeling’s comeback continues; Snap’s Q1 earnings illustrate its attribution-driven turnaround.

    Tagged in:
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    • Apple AppTrackingTransparency
    • Chrome privacy sandbox
    • CMA
    • direct response
    • Eric Seufert
    • fenced frames
    • google
    • Google Ad Manager
    • incrementality testing
    • Kepler
    • Marion Sayre
    • media mix modeling
    • mobile attribution
    • Protected Audience API
    • Snap
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