• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • Advertise //
  • About Us //
  • Contact Us
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY 2020
    • Industry Preview 2020
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Maggie Mesa

You Don’t Use Desktop Strategies In-App, So Why Apply The Same Quality Standards?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maggie Mesa, vice president of mobile at OpenX. By now, it should go without saying that in-app advertising and desktop advertising are two completely different animals – and publishers need to... Continue reading »
by AdExchanger // July 5th, 2017 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Contracts Are Under The Microscope Thanks To COVID-19 – But Force Majeure Isn’t A Cure-All
  • How Employers Are Taking Care Of Their Workers During COVID-19
  • The Dos And Don’ts Of Marketing During A Global Crisis
  • Which COVID-19-Related Consumer Behavior Shifts Are Here To Stay?
  • What Happens To Sports Marketing Budgets Without Sports?
Ajax spinner
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved