Blinkx Grabs Ad-Targeting Platform Lyfe Mobile
Video search engine Blinkx has acquired Lyfe Mobile, a 3-year-old startup that delivers targeted ads based on geographic data and other location-based analytics, in an all-cash transaction, the companies said Tuesday. Based in Santa Monica, Calif., Lyfe Mobile offers audience-targeting features using GPS data combined with other data points such as weather, traffic and population […]
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