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»Luis De La Para

Hear That? Univision Experiments With Dynamic In-Show Audio Placements

You’ve heard of dynamic product placement. So, why not dynamic audio? Spanish-language broadcaster Univision is experimenting with a new advanced TV product that dynamically swaps out the generic sounds in an episode and replaces them with a bit of branded audio. T-Mobile is Univision’s first partner for the initiative, which debuted during the Monday night... Continue reading »

by Allison Schiff // January 28th, 2020 //
»
Old Meets New As Univision Brings Dynamic Product Placements To Telenovelas

Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions at Univision. But one thing that isn’t changing is viewers’ appetite for content. Some of Univision’s... Continue reading »

by Allison Schiff // January 16th, 2020 //
»
 

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