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»long-term value

The Crawl, Walk, Run Guide to Lifetime Value

If understanding a customer’s long-term value were easy, every marketer would do it. But measuring LTV (long-term or lifetime value, referred to in some circles as customer lifetime value or CLV) is extremely tough. Brands must be able to identify and track customers over time, and they must work for companies that care about retaining... Continue reading »

by Sarah Sluis // December 6th, 2017 //
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