Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep
Behind its edgy marketing, Liquid Death faces a familiar CPG problem: Most sales happen at the register, where media measurement goes to die.
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Not For Sale!; Johnny On The Spotify
Ari Paparo’s Marketecture acquires another ad-tech publication; Spotify is launching an SSP; and CPG brands turn to “chaos packaging” to stand out among the crowd.